Friday 12 December 2014

Digital Business and Marketing

Digital Business and Marketing Intelligence

The lifestyle of people has been changed.
They research online to make decisions in purchasing a product.
To know the voice of other opinions online.
They connect and communicate through social networks to Build relationship and to meet new people.
To know about the popular figures in their area of interest and to get updates.
To shop online. Some are worried about data privacy and security.
Some use internet to improve knowledge and to get information around the world.
Price Comparison, reviews and comments.
Many use Mobile phones to connect with internet. Anywhere, Anytime on internet.


Ask people to try it out and improve it. And take feedback to make the next version of your idea even better.

Digital innovation for business.

Get out of your comfort zone. Try out new products or services.

Customer Retention and Engagement Solutions.


Voice Marketing & IVR Solution

Web Analytics

Goals
Pages/visit
Events
Duration

How People Discover my website.

Keyword search terms deliver traffic to your site.
Referral Visit.
Google analytics provides adsense report. It provides a detailed view of which website page performed best in terms of generating AdSense revenue and more.
Improve ecommerce sales.
Goal funnel fine tune your online shopping experience and, ideally, increase your sale completion rate.
item visited but not purchased. have visited top sold items, spent more than one minute on the page and did not purchase yet.
Remarket by top traffic source:
Find out the traffic sources that have the best ratio between visitors and revenue and create custom remarketing audiences to maximize your profit. This can be done for visitors that come in via Facebook, Twitter, LinkedIn or any other referral site.

Improve User Experience with Google Analytics.
Review performance of online campaigns.
Identifying low-performing web pages.
Use Site Search data in Google Analytics to find terms people are searching for while they are on your site.
Proximity (grouping related elements on the page).
Dashboard
Visits Traffic source Page views by traffic type duration Visits by mobile country.